UX Design CV

William Rowsell Fine Art

Finastra International Limited

09/2024– 02/2025

Salesforce UX Architect - UI Designer

Projects

ServiceNow

Portal for internal Finastra employes to access internal IT support services (built on Salesforce experience cloud).

Salesforce Hub

Santander Europe

08/2018 – 07/2023

Senior UX Designer

Projects

Online banking (web) app – Manage my mortgage

Designcustomer facing mortgage porting journeys for Santander’s banking app.

Online banking (web) app - Mortgage broker app

Designend to end mortgage journeys for Santander’s mortgage brokers and customers.The new app shortens the application time to completion, enables true self service, improves the administration of cases, end to end tracking and enhanced communication between the bank, brokers, and customers during the application lifecycle.

Santander Operations - Mortgage Home portal

Designa web portal for use by all mortgage servicing teams (migrate to Salesforce).

Santander Operations - Mortgage Redemptions

Designan internal servicing application for Santander’s telephony support teams toprocess mortgage redemption requests from customers via phone.

Santander Operations - Mortgage Retentions

Design an internal servicing application for Santander’s telephony support teams toprocess customers who want to renew, switch, or request new loans for theirmortgage.

Santander Operations - Mortgage offer acceptance

Designan improved mortgage offer acceptance journey for new mortgage customers.

Santander online banking - Flexible mortgages

Moveand redesign an existing online banking service for Santander’s Flexiblemortgages. The existing platform was being decommissioned. As a team we updatedthe backend architecture, look & feel and improved the user experience.

Barclaycard Europe

01/2017 – 06/2018

Senior UX Designer

Projects

Merchant services portal

Replacean ageing merchant services portal for SME merchants. Included a three-month researchphase to detail the functional requirements of the portal resulting in outputsthat included a research deck and a CX Matrix that recommended featureprioritisation and build phases. We developed a new lean UX process and addedUXR to the ongoing integrated testing methodology within an agile two-week sprint cycle. This resulted in a fully validated product from a usability and customer need perspective.

eCommerce gateway

Completea CX “Go to” and “As is” review of Barclaycards position in the eCommerceGateway market and develop a new digital strategy to sell the range of Barclaycard payment gateways on Barclaycard.co.uk. Present the strategy to Exco. Use the prototype journeys and roll out new digital channels in partnership with marketing in 4 phases.

ePOS (Partnership with ePOSNow)

Aspart of the CX team I developed new personas to understand the users for this new electronic point of sale product. This involved conducting interviews, capturing transcripts from recordings and mapping proto persona from the insights. I followed this up with developing an ‘As is’ journey map for the dayone (MVP) proposition. This was followed up with a Go to map to capture the ideal proposition across all delivery and support channels.

Interdigital - Europe

09/2016 – 01/2017

Senior UX Designer

Projects

oneTRANSPORT

UX& UI designer within a team of 10 developing oneTRANSPORT. A collaborativeresearch and development initiative that extends the smart city concept toenable local authorities to enhance their transportation services using acombination of data sharing and an innovative business model, thereby unlockingnew external financial resources and their own underutilised transport data.The £3.5 million project, co-funded by innovate UK, will span two years layingthe foundations for smarter transport networks in the UK and internationally.

Zurich Uk Life

08/2015 – 09/2016

Senior UX Designer

Projects

FutureYou

UX& UI designer within a 4-man UX team for a new business in the financialservices sector call FutureYou. Phase one and two involved moving corporatecustomers to consolidate pension plans, sell a stocks and shares ISA and LifeInsurance. We designed a new platform (on Salesforce and marketing cloud asunderlying technologies) to enable accurate reporting and a flexible responseto market feedback and activity within the site. A range of free financialtools were designed to act as routes into the core offering. I worked on UX andmanaged the relationship with a third-party design agency contributing highfidelity UI layouts and design guidelines.

Racketware Ltd

11/2014 – 08/2015

Senior UX Designer

Projects

Squash motion sensor - teaching tool

The world’s only motion tracking sensor for squash. The sensor fits on the end of your racket recording its movement 600 times per second. The data is processed using machine learning and transformed into a range of statistical feedback and coaching metrics. The player uses an app in real time on court to improve their game and track their play. I worked on the first version of the app that included auto on/off, a record of all matches played, 10hr rechargeable battery and indicator, Bluetooth connectivity to phone, performance statistics such as winners and losers in different parts of the court, swing stats, fitness stats, skill stats and match analysis. We designed an incremental challenges feature employing tutorial resources and rewards to encourage play and improvement inperformance.

Creative Edge Software

10/2014 – 11/2014

Digital/3D Designer

Projects

Packaging design training resources and templates

Createa range of packaging library elements for use within this 3D Visualisation andprint design application. I designed a range of Tesco products to prove the application of the software to Tesco’s in house brand managers. I also created a suite of new demo products using a fictional brand based upon on the shelf competition. I created new user interface theme for the software so it wouldlook seamless between the Adobe Creative Suite as the application worked with Adobe Illustrator as a plugin.

Spiral.ac

05/2014 – 08/2014

UX / UI Designer

Projects

Whole class teaching apps

Supportthe design and development of new functionality for this new education servicethat mirrors and enhances current teaching practise, providing teachers with asuite of connected apps that promote collaboration, engage learners and embedassessment for learning in lessons.

Gladstone MRM Ltd (Jonas software)

09/2018 – 07/2014

Gladstoneprovides software services (SAS) to Education, Health and Leisure and CardServices.

UX/UI & Graphic Design Lead

I worked in many different design capacities across the company as I had a unique set of skills ranging from concept design to writing of the front-end code. I built 3 of the company’s websites for Education, Health and Leisure (e-commerce), Cards Services using Dot Net Nuke as the CMS.Within my Graphic Designer capacity, I created global branding standards guidelines for these 3 business areas with supporting collateral centralisedwithin SharePoint for use across the business areas. I put the design processesin place so that those standards fed through into product design so thatsupport collateral and products retained a consistent look and feel.
In my capacity as UX and UI Designer I worked within several development teams creating a new suite of products out of an outdated VB product called Plus2. The strategy was to break out the sub function areas into a new browser based(web applications) suite of products. I worked on Contact Manager, eyeQ, join@home, Connect (see information about these products at www.gladstonemrm.com). I also remapped some legacy products, so they used more up to date CSS Frameworks such as Bootstrap twitter. I created a centralised shared UI Templates directory at the heart of the product suite that all products used for their front end. This contained all the front-end code and acted as library for developers to leverage off. All products were written in .NET.
In my capacity within Technical Support services helped to fix bugs and supportany UI customisation requests. As an example when I designed the front endframe work structure for join@home I created a single variables file for all UI elements making it very easy to customise products using SASS. I also created customised themes (white labels for customers) as an extra chargeable activity liaising with clients directly. This was often quite difficult as their development environments were quite restrictive and intensive testing was required.

Ceridian Ltd

08/2007 – 09/2008

Senior UX Designer

Projects

HR service apps

I managed the design of the User Interface and brand strategy of this suite of online HR services. This involved interacting with development teams, 3^rdparty suppliers, marketing teams, help development and training departments. Ialso designed online help systems, user interfaces, events collateral, design guidelines (supporting collateral such as a style guide) so that consistentdesign standards are applied to all areas of the service. The company had norole in the past fulfilling this requirement before, so I have had to create new working processes and mentor colleagues in their application across the company.

Fujifilm Electronic Imaging (FFEI)

07/2005– 01/2007

Senior UX Designer

Projects

Fujifilm XMF Workflow

I worked in the R & D department specifically on the development of RIP software (Fujifilm XMF Workflow). I led the interactive design, GUI, help system design and branding within a 30man development team of this new ground breaking software that is based aroundthe new JDF workflow process. The project had a budget of around 1 million andhas been initially very well received within the print industry at IPEX. I havealso led the design of the integrated help system using Madcap Flare and Flash creating tutorials and resources that will be translated into 7 languages anddistributed to web and print formats.

Paneris

10/2003– 07/2005

Freelance Designer

Projects

Working as a partner within this freelance developmentcommunity, on a range of projects such as:

Dome systems

Branding and promotional materials (electronic) design for a high tech company who install smart technology in to homes(www.domesystems.co.uk)

BP

Corporate communications work for Industrial Lubricants & Services, designing branded processes and materials (printed& Flash) to facilitate communication & engagement within this newly formed business. (Part of BP).
Corporate communications work for BP concerning internal measurement surveys, working with their Director of Communications at SPU Lubricants (in partnership with MORI) & 3 other business areas within BP.

Begbroke Science Park

A Corporate website (http://begbroke.paneris.org) for Begbroke Science Park (part of Oxford University)

Sheffield County Council

A signage project that involved creating anentire map of Sheffield forConnect Sheffield (client: Endpoint for Sheffield County Council)

Cranfield University - Royal Military College

The Royal Military College based at Shrivenham, site of the Defence Academy.

12/2002 – 09/2003

Freelance Designer - Illustrator

Projects

RM1

A ground breaking project called Military Knowledge 1. A (1600 pages, in 8 modules) distance learning course in printed and interactiveelectronic format for the Ministry of Defence. The first of seven courses atdegree and masters level to be used at UK Military Academies. The course and its design collateral was designed so it could be used later in electronic format delivered online through a content management system.

Style development (guidelines, illustration in conjunction with layout).
Illustration design project management and client liaison.
Image processing to support multimedia development.
Illustration (300+ technical and conceptual images)

Research Machines PLC
RM learning Division – Service Design and Development

09/1999 – 07/2002

Art Director

Projects

Designed interactive learning material and online services (see detailed project examples section) that taught subjects such as:

RM Maths

RM Maths interactive teaching software and content (Primary Level)

Easiteach

(English version) interactive teaching content involving exercises that worked within this whole class teaching tool that works on interactive whiteboards.

My team & I created:

• A brand identity with supporting corporate style guide.
• A primary based interface design for the software.
• Printed marketing materials.
• Printed user guides.
• A web site that houses the applications supporting resources.

Maths Alive Framework Edition

Project managed & led the design team in developing this ground breaking on & offline delivered whole class maths teaching service. This service was the first major subscription service to hang under the Learning Alive brand portal. Maths Alive has gained much critical acclaim from the educational establishment  & customers and has captured 30% of the market after only 4 months of sales.

My team & I created:

• A web site with supporting style guidelines and technical design specifications.
• Supporting print material such as Maths Alive branded lesson plan folders and inserts.
• Business cards.
• Teaching activities (created in macromedia flash)

ICT Alive

ICTAlive interactive content development introducing kids how ICT works in areasof learning or research and its many applications. I worked with subject matterexperts storyboarding lesson plans etc

Living Library

Harmonics Communications

01/1999 – 09/1999

Senior Designer / Account Management

Xstream media

08/1998 – 01/1999

Senior Designer / Account Management

Visua Communications

08/1996 – 08/1998

Senior Designer / Account Management

Intercom Technologies

08/1995 – 08/1996

Senior Designer / Account Management

The Artery

08/1993 – 08/1995

Multmedia Designer - Illustrator - Visualiser

Freelance Illustrator

06/1988 – 08/1993

Illustrator - Visualiser

I worked primarily for an agent called ‘The Garden Studio’ that now trades under the name ‘illustration’. I completed work for a very large range of publishing and marketing clients.

Projects

Educational publishing

• National History Museum
• Cambridge University Press
• Scholastic Publications
• BBC Enterprises
• Oxford University Press
• Cranford University - Royal Military College

Technical summary

Software skills

Infinity, Canva, Adobe Creative Cloud (illustrator, inDesign, Photoshop, Lightroom, Dreamweaver, Muse, Edge, Fireworks), AliasSketchbook pro, Sketch, XD CC, Jira, Confluence, RealtimeBoard, Craft, UXPin, Axure RP, Balsamiq, Protopie, Principle, UserZoom, Corel painter, Webstorm, HTML 5, CSS3, CSS Frameworks (Bootstrap, Kube, Yaml, Foundation, etc), SAAS,Less, winless, Git, SourceTree, Nuget, crunch, Adobe captivate, Madcap Flare,Tortoise CVS, TFS, Visual Studio 12-13 (plugins-Nuget etc), SQL, .Net,Patternry, Frontify, Treejack, Pencil Project, iPhone mockup, Microsoft Word, Excel, Powerpoint, MS Project, Putty, PHP Designer, CMS (Wordpress, DNN,Salesforce, Marketing cloud), IC3D Suite, WebFlow, Shopify.

Education and Training

Manchester Polytechnic

1985 - 1988

BA Hons 2:1 - Communication Arts

Central St Martins (London Institute)

1994 - 1996

PgDip - Multimedia Studies

RM Training

Nov 1999

Technical Project Management

Human Qualities

July 2000

Management Training

Escape Studios

Sept 2014

Maya Comprehensive

South Hampshire College Group

Apr 2025/ Apr 2026

Digital Marketing - Ecommerce
TQUK Level 2 Certificate in Digital Marketing